Who would visit my website ?
On the web, your potential clients are surfing to find out your location, hours and pricing. Of course they cannot find you if your business don’t have a web site.
As our society becomes increasingly computer-savvy, consumers are turning more and more to the internet for information and advice on where to do their business. Your potential customers would much rather type your business name into a search engine than search out your phone number in some ratty, old phone book. On the web, your potential clients can find out your hours and location 24/7, get a feel for your business and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even better, they can get all the information they need at their own pace, taking breaks to feed the cat and burp the baby as needed.
Creating a web site is a cost effective advertising. The cost of having a web site built, maintained and hosted is a fraction of what many businesses spent on print advertising annually. Many News papers and magazines get thrown out after having been read. With print ads, you have only a limited opportunity grab someone’s attention. With a web site, its always there 24/7. If you use radio or television advertising, you already know how expensive that can be. Sure, the impact can be strong, but it’s also short-lived. Once your ad has played, it’s over.
Often a simple four page web site is enough for very small businesses, saying about services, hours, location and contact information. Those who has better scope do large web sites with shopping cart and payment options.
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